Product Designer
specialized in simplifying complex systems
END-TO-END EXPERTISE
5 YEARS EXPERIENCE
Five years turning legacy platforms and high-volume operational systems into products people can actually use without losing what already works.
EXPERIENCE IN
Legacy platform migration • High-density UX & B2B SaaS • Data-driven product discovery • AI-assisted workflows
BUSINESS RESULTS
100% adoption on a 16-year legacy migration • 85% faster processing in a critical operational module • 65% less time in authentication recovery • 20% faster checkout completion
Selected work
02

Migrating Fragmented Authentication into a Unified Access Flow
Led a 3-designer squad after data showed 38.8% of users hit 'forgot password' mid-checkout. Rebuilt identity around a single source of truth. 65% less time in recovery, account duplication issue resolved at launch.
2023 to 2024 • Web Mobile-first





