Experience

Product Designer

Total Acesso (2022-now)

I actively participated in the creation and improvement of user experience and usability projects across various platforms, such as e-commerce ticket websites, mobile applications, and landing pages. I used data-driven UX approaches and good visual design to deliver effective solutions. My main contributions include:
• Developed a whitelabel mobile application for events with dynamic QR Codes and ticket transfers, adopted by 4 companies and generating over 200,000 accesses and 20,000 ticket transfers in 1 year.
• Conducted research based on customer support tickets, user feedback, and Hotjar, resulting in a significant reduction in customer support tickets.
• Created a Design System with a token system, greatly reducing project production time and increasing team efficiency.
• Improved the flow and interface of website and mobile application using discovery approaches, user journey mapping, and interaction flowcharts.
• Advocated for data-driven usability solutions through the use of tags, analytics, and heatmaps.
• Mentored junior team members to develop their skills.

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Intern UX Design

LabDesign - UFMA (2022)

I participated in the Design Laboratory at UFMA, contributing to qualitative and quantitative research with real users, implementing design methods that resulted in a digital game for anatomy teachers and students. I also produced academic articles detailing the process and outcomes of this participation. Article link: https://datjournal.anhembi.br/dat/article/view/706

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Designer and Marketing Analyst

Valen Shopping (2018 - 2021)

At the company focused on road logistics and B2B, supporting truck drivers and commercial stores, I was responsible for:
• Brand management in physical visual communication, including billboards, signs, notices, etc., and on social media through posts and CRM programming;
• Presentations of marketing projects to internal and external stakeholders (B2B), with a focus on truck driver well-being and on-road support;
• Creation, development, and execution of promotional and marketing actions for products, sales, and internal marketing;
• Development of a mobile application for queue management and truck inspection, including wireframes, prototyping, and usability testing, resulting in significant improvements in communication with truck drivers and benefits for drivers and attendants.

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Researcher

NEPP - Center for Ergonomics in Processes and Products - UFMA (2018)

Qualitative and quantitative research, interviews, and practical (usability) testing with users, execution of projects on product ergonomics, processes, and wayfinding, and writing of academic articles specifically on product design, cognitive ergonomics, and wayfinding.